AMAC AMAC African Marketing Academic Collaboration
AMAC Conference · Draft 2

Teaching Tomorrow's Marketers.

Technology, future skills, and the evolving marketing curriculum.

Dates 16–17 September 2026
Venue UJ Hotel School
Format 2 days · Academia & Industry
Day 1

Academic Focus

The Future of Marketing Education

  1. 08:00 – 08:30
    Networking

    Registration & Arrival

  2. 08:30 – 08:40
    Opening

    Welcome & Opening Remarks

    Prof Marius Wait · Prof Makhita, CPUT

  3. 08:45 – 09:30
    Keynote

    What does the future student look like?

  4. 09:30 – 10:30
    Panel

    Rethinking the Marketing Curriculum for a Digital Future

    Prof Isolde Ward (UJ) · Avika / Nkosi (AAA) · Dr Ria van Zyl (Emeris) · Anisa Fieldings (IMM Graduate School)

    Moderator: Prof Marius

  5. 10:30 – 11:00
    Break

    Tea Break & Networking

  6. 11:00 – 12:00
    Workshop Session 1

    Using AI Prompts for Lesson Planning and Teaching Activities

    Riana Prins — IMM Graduate School

  7. 12:00 – 13:00
    Break

    Lunch & Networking

  8. 13:00 – 14:00
    Workshop Session 2

    Gamifying the Classroom: Using Virtual Games in Teaching

    Dr Frazer — UJ

    Future-ready marketer through innovative pedagogy.

  9. 14:00 – 15:00
    Discussion

    Interactive Floor Discussion — The Evolving Marketing Curriculum

    Facilitator: Avikar

Day 2

Industry Focus

Bridging Academia and Practice

  1. 08:00 – 08:30
    Networking

    Arrival & Networking

  2. 08:30 – 08:40
    Opening

    Welcome & Day 2 Overview

    Anthea

  3. 08:40 – 09:30
    Keynote

    Balancing Creative Skills and AI in Modern Marketing

  4. 09:30 – 10:30
    Industry Panel

    Future Skills for Marketing Graduates: What Industry Needs

    Jacques Burger — Up-and-Up (AAA · Alumni) · UJ (TBC) · IMM Graduate School (TBC) · Emeris (TBC)

    Moderator: Anthea

  5. 10:30 – 11:00
    Break

    Tea Break & Networking

  6. 11:00 – 12:00
    Panel

    Curriculum Alignment with Industry Needs

    Jow-Hara Clover (UJ) · AAA (TBC) · IMM Graduate School (TBC) · Emeris (TBC)

    Moderator: Dr Helena van Wyk

    Focus on emerging AI skills for graduates.

  7. 12:00 – 13:00
    Break

    Lunch & Networking

  8. 13:00 – 14:00
    Roundtable

    Co-creating a Future-Fit Marketing Curriculum

    Academia & industry roundtable

    Moderator: Anthony

  9. 14:00 – 14:45
    Closing

    Closing Reflections & Key Takeaways

    Summary of insights from both days · Anthony

Programme note

This programme is currently a working draft (Draft 2). Session times, speakers, and topics are subject to confirmation. For questions or to propose a session, contact info@amac.yoobe.co.za.